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Lead Product Designer

I’m Akilan, a Lead Product Designer based in Bengaluru, crafting high-impact UX for the full AdTech ecosystem.

Currently Founding Owning Leading

design for Inmobi accelerate

work experience.

Design Lead UX designer

Inmobi - Accelerate

2023 – Present

Product Designer

Byjus

2022 – 2023

Product Designer

Ola Electric

2020 – 2022

Product Design Intern

Ola Cabs pvt ltd

2018 – 2019

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akilan.mr

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//Experience

2018 - Present

EXPERIENCE

Inmobi Accelerate

Lead UX Designer

- Led end-to-end UX for Accelerate, InMobi's AI-powered ad management platform enabling advertisers to create, optimize, and scale campaigns across Google, Meta, TikTok, and LinkedIn. - Designed self-serve workflows for campaign creation, budget optimization, and performance analytics—reducing advertiser onboarding time by 40%. - Built scalable design system covering ad formats (Native, Video, Display, Rewarded) across multiple DSPs and 15+ OEM partnerships (Samsung, Xiaomi, Oppo, Vivo, Realme). - Collaborated with ML engineers to design AI-driven ad placement recommendations, improving campaign CTR by 25%. - Led A/B testing and UX research initiatives that increased user retention by 30% and drove $2M+ in additional ad spend. - Managed a team of 3 UX designers, establishing design standards and cross-functional collaboration with Product and Engineering.

Glance digital experience

Lead UX Designer

• Leading UX for Monetization across Programmatic Ads, Native Ads, Vouchers, App Installs, and Brand Campaigns. • Designed and optimized Glance Ad Manager, a self-serve platform for advertisers. • Worked extensively on InMobi DSP, enhancing ad placement strategies and campaign performance. • Built scalable ad UX solutions across various ad formats, including One-Click Ads, Video Ads, and Reward-Based Ads. • Designed ad experiences for multiple OEMs (Samsung, Xiaomi, Oppo, Vivo, Realme). • Led A/B testing & UX optimization for ad performance, user retention, and revenue growth. • Managing a team of three UX designers.

Byjus learning App

Product Designer

• Led Tutor Plus, Diagram Practice, and Snapbook, designing the product end-to-end. • Collaborated with Product Managers & Tech Teams on applications, dashboards, and web interfaces.

Ola Electric

Product designer

• Designed UX concepts for battery swapping stations, BMS, and executive apps. • Contributed to the EV ecosystem, designing vehicle interfaces for two- and three-wheelers.

Freelance

Web Design/Branding/Ads

I pick up freelance projects whenever i get the oppurtunity especially website and digital illustrations and advertising campaigns